Automotive SEO cost UK: Dealership SEO Price Index

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).

10 of the 35 named sources that could be read published a usable figure; 25 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere.

The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 427 candidate sentence(s) were refused by a reviewer with the reason recorded.

The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median, quartiles and range of the published monthly fee by delivery model (full-service agency, software and automation, hybrid), by dealer size (single rooftop, multi-site group) and by trade segment, with every DOLLAR figure kept in dollars and its source named rather than converted; the sterling band assembled separately from UK general-SEO and digital-marketing rate cards, since the dealer-specific literature is almost entirely American, and the two bands set side by side so the gap is visible; the fee converted into this trade's own units - per rooftop, and per vehicle retailed against the published $500-$700 marketing cost per new unit and the 6-7% of gross profit benchmark; and the publishing share by country of supply

427 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.